Around the Net
How Search Marketers Can Start With Display Advertising
- Search Engine Journal, Thursday, April 19, 2012 12:13 PM
Display advertising, paid search's neighbor, needs a little attention from marketers, according to Sean Nowlin. He tells us the hurdle to expand beyond the paid-search channel pulls the trigger on more conversions, prospects, and awareness to a brand's product or service line. Search marketers can get their feet wet in display advertising by beginning with small budgets and testing a few partners. He also introduces marketers to other channels, such as search retargeting and makes suggestions on how to get started.
