Around the Net
A Little Off The Beaten Path, But Right On Target
- MIT Technology Review, Monday, April 23, 2012 12:07 PM
Using Google Maps, Navizon I.T.S. can track visitors in malls, museums, offices, factories and just about any indoor space, according to Christopher Mims. The tool from Navizon can even allow retail stores to examine foot traffic patterns to determine why merchandise doesn't move off the shelf. To freak out privacy advocates, Mims tells us how the Wi-Fi option in mobile phones -- when left on -- can be used as a radio transmitter and can identify, with a unique number, almost anyone.
