Has Pinterest Popped?

Could the party already be over for Pinterest? That isn’t likely, but, after losing momentum in March, new data suggests that the picture-based social network is actually losing users, this month. According to AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.

As Business Insider notes, “most Pinterest users sign-up to the site using their Facebook accounts.” By AppData’s calculations, Pinterest’s monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million, today. Yet, the decline “probably isn't as scary as it looks for Pinterest,” BI admits. “The first three months of this year saw an explosion in coverage of Pinterest, according to Google Trends.” 

A lot of first-timers decided the site wasn’t for them. Adds BI: “Our guess: Pinterest will continue shedding try-out-the-latest-hot-thing types and then start growing again, the way it used to: through word-of-mouth.”

 

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