Chirpify -- a platform that transforms Twitter from a broadcast platform into a transactional, ecommerce-friendly one -- has secured $1.3 million in series A financing, led by Voyager Capital, with participation from Geoff Entress, BuddyTV CEO Andy Liu, former Facebook exec Rudy Gadre, Hootsuite CEO Ryan Holmes, and TiE Oregon Angels. Until recently known as SellSimp.ly, the startup is pioneering a Twitter-based commerce platform that lets brands and consumers buy, sell, donate and transact through tweets -- all without leaving Twitter.
“Since launch,” TechCrunch reports, “Chirpify has seen growing traction, thanks, in part, to a promotional campaign launched at SXSW, called ‘Tweet-a-Beer,’ which used the startup’s API to allow people to buy each other a pint over Twitter.”
According to Chirpify Founder Chris Teso, the campaign was so successful that, for a time, two new users where signing up every second. Adds TechCrunch: “Although it’s slowed down a bit since, the campaign proved that direct commerce over Twitter was not only possible, it was so easy a tweet could do it.”