• Search Engine Watch, Wednesday, April 25, 2012 11:12 AM

Local search advocate Jeff Beard serves up tips on mobile and desktop local search listings, and how to keep consumers' trust in the information found in listings on the Web. He tells us these listings now act like anchors to identify and pull in important information like Web site URLs, reviews, photos, coupons and hours of operation. The 2012 Localeze/15miles Local Search Usage Study from comScore reveals 61% of survey particpants said when searching for local business information, local search results are the most relevant.

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