Walmart.com Lets Shoppers Pay Cash
Seeking the biggest consumer base possible, Walmart.com is launching a “Pay with Cash” feature, which will let users place orders online and then pay for them (with cash) at a nearby store. Joel Anderson, president and CEO of Walmart.com, says the new feature is simply targeting people who don’t have access to debit or credit cards.
“The fact that only 15% of our transactions are done in the form of credit at our stores means there’s a large percentage of Wal-Mart customers who are dependent on cash to transact online,” Anderson tells AllThingsD. “We definitely think it is a big opportunity.” Customers using the “Pay with Cash” feature will have 48 hours to pay for their preferred products at a local Wal-Mart store or Wal-Mart Neighborhood Market. Once the order is paid for, the items will then ship from a separate location.
“The concept is fairly simple in a world where so much energy is being focused on futuristic stuff, like waving your mobile phone to pay for things and digital wallets,” AllThingsD remarks. “But by opening up the site to cash-only users, Anderson said they will now have access to the hundreds of thousands of items that are not carried in the store.” Wal-Mart built the technology in-house, according to Anderson.
Recent Around the Net In Online Marketing Articles
-
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ...
Be the first to comment on "Walmart.com Lets Shoppers Pay Cash"
Leave a Comment