Many Take Two-Screen Approach To Media Consumption
IPA’s TouchPoints4 survey finds that two in five 15-24 year old and one in five older adults in the UK watch TV on the Internet whilst watching another programme on a main TV set. The study into consumer behaviour looked at media consumption, general life activities, attitudes and mood and found second screening is becoming an increasingly popular media habit. Nearly half of all adults and three quarters of 15-24s surf the internet on a laptop whilst watching TV. Mobile phones are also popular second screens with more than half of 15-24 year-olds and more than a quarter of all adults surfing the internet on a mobile phone whilst watching TV.