How To Cluster Keywords

Search Engine Watch, Monday, April 30, 2012 2:59 PM
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How do search marketers make campaign decisions and educated assumptions based on grouping data? Dave Davies serves up some tips on keyword clustering. He explains tactics to determine how various clusters on a Web site work, breaking it down by frame, brand, product page, and more. The detailed post also helps marketers use the tool to work through the steps and achieve higher return on investments.

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