TheFind Tries To Best Pinterest With "Likes"
Shopping search site TheFind is gunning for Pinterest with the launch of Glimpse -- a new Facebook shopping discovery app that is built on top of Facebook “like” data. In the absolute simplest terms, the app curates shopping pages for users based on their likes, as well the things their friends like. With Pinterest’s sudden success, some see TheFind’s minor shift is inevitable.
“Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors,” GigaOm writes. “While Pinterest has taught people to pin the stuff they like from the Web, Glimpse takes the existing data from Facebook’s open graph and marries it with its database of 500 million products and 500,000 stores.” As TheFind’s CEO Siva Kumar tells GigaOm, TheFind has been working with Facebook for awhile to bridge the two data sets, mapping a user’s likes to products, their taxonomy and a user’s profile.
“Now,” as GigaOm explains, “when a Glimpse user likes a page, the service can determine what product the URL is referring to, can pull up the most recent availability and pricing data and also fit it into different styles and trends. ”Facebook users are currently liking about 2.7 billions things a day, while the average user has about seven shopping likes.
Recent Around the Net In Online Marketing Articles
-
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ...
Be the first to comment on "TheFind Tries To Best Pinterest With "Likes""
Leave a Comment