Around the Net
Many Turn Backs On Scheduled TV In Britain
- The Telegraph , Tuesday, May 1, 2012 3 AM
A YouGov survey finds that one in three owners of Internet-connected TVs primarily watches programmes through built-in services such as the iPlayer and film services such as LoveFilm and Netflix. For 18-24 year olds the figure rises to 41% but includes viewing on laptops rather than televisions. More than half (53%) of 18-24 year olds who own a smart TV have abandoned ‘linear’ TV altogether, as have 51% of smart TV owners with pre-school children. Just 15% of the over-55s, however, say that they primarily watch TV on-demand. Dan Brilot, YouGov’s Media Consulting Director, said the data were evidence of a “paradigm shift” in TV consumption.
