How Authorship Markup Works

Google introduced authorship markup in June 2011, allowing Web sites to connect individual authors to their respective content through code by adding the rel=author tag. Crispin Sheridan explains how Google will use the information to help people find content in search results. He tells us that pages using authorship markup include rich snippets in search results, and explains four ways that authorship connects with search engine optimization.

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Tags: search
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