A Deep Look At Google Social Reporting Analytics
Marshall Sponder dives deep into Google Analytics for social to explain what the tool can and can't offer search marketers after realizing that what's written by Google doesn't exactly match his experience of what the platform actually provides. He explains that it should be easier to take the data Google provides and turn it into an entire story. It's not. Sponder provides interesting tips on social referrers, pages that get traffic from social sites, and the Social Visitors flow chart and the insights it offers.