Mobile Advertiser LifeStreet Nabs $66M
Mobile in-app ad company LifeStreet Media has raised $66 million in financing from Nautic Partners. Founded in 2005, Lifestreet embeds ads in applications across social media sites and mobile. “LifeStreet provides in-app advertisements on Facebook and for iOS as well as Android, meaning app developers looking to make money off their apps can tap into LifeStreet to make money,” according to VatorNews. Since its inception, the company has paid out $100 million to app developers, according to Mitchell Weisman, founder and CEO of LifeStreet.
“Because of LifeStreet's reach, the company has been able to drive 200 million app installs for its ad clients, which also include many game developers, such as Zynga and Big Fish Games,” VatorNews writes. Meanwhile, Weisman said LifeStreet generated around $40 million of revenue in 2010, though he declined to update those figures. To date the company has raised just over $70 million.