How Display Ads Support Search

Search Engine Journal, Monday, May 7, 2012 12:12 PM
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Melissa Fach points to an infographic that tells us how display ads drive search campaigns. The infographic highlights the close relationship between display and search by using statistics from recent studies. It details the impact and shows us that search volume increases in a variety of industries. For example, according to Yahoo, 5% of conversions were attributed to customers seeing display ads followed by search ads. 

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