• The Drum, Thursday, May 10, 2012 3 AM

Speaking at the Periodical Publishers’ Association meeting on Wednesday, Andrew Rashbass discussed the publication’s online digital strategy. As for the growth in tablet revenue, a platform he said offered a ‘lean back’ approach to content consumption, similar to that of magazine and newspaper reading, he added; “It is no longer possible to capture the same share of readers’ wallets as it used to be. We believe that a ‘lean back’ approach does sit in this nice place where you are able capture the reader’s money as well as the advertisers’ money.”

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