Google Shifts Android Strategy
As part of a larger strategy shift, Google is reportedly planning to debut five Android-supported Nexus devices by Thanksgiving. What’s more -- in what The Wall Street Journal calls “a bid to create a united front with smartphone and tablet makers to take on rivals like Apple and prevent wireless carriers from controlling the devices” -- Google is expected to give multiple mobile-device makers early access to new releases of Android, and to sell those devices directly to consumers.
Previously, Google would join with only one hardware maker at a time to produce "lead devices" before releasing the software to other device makers. Those lead devices were then sold to consumers through wireless carriers or retailers.
As sources tell WSJ, the expansion of direct sales is part of an effort by Google to exert more control over key features and apps that run on Android-powered phones and tablets, and, in turn, reducing the influence of wireless carriers over such devices.
Recent Around the Net In Online Marketing Articles
-
Is Google Just An Amazon Copycat? May 24, 11:59 a.m.
Despite its image as an innovator and a maverick, Google appears to be borrowing liberally from ... -
Hulu's Future Less Uncertain Than Ever May 24, 11:58 a.m.
With Hulu hanging in the balance, the first round of bids were reportedly due this week ... -
Google Faces New Antitrust Probe Over Display Ads May 24, 11:57 a.m.
Once again, U.S. regulators are reportedly pursuing an antitrust probe into whether Google’s ad sales business ... -
Waze Stirs Bidding War Between Google, Facebook May 24, 11:55 a.m.
Threatening a bidding war, Google is said to be eying Waze -- that social driving app ... -
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ...
Be the first to comment on "Google Shifts Android Strategy"
Leave a Comment