Mobile device fragmentation is a big problem for advertisers. Because smartphones and tablets have multiple manufacturers and operating systems, mobile ads are a hassle to produce and even more difficult to scale.
This is precisely the problem that Tremor Video is hoping to address with its new Mobile Creative Platform, which helps marketers create ads that play on any mobile device. The platform allows advertisers to create their ads without having to worry about different mobile operating systems, or how some devices might have different versions of the same operating system (as in the case of Google’s Android). The platform automatically formats and delivers the ad.
Currently, the Mobile Creative Platform is only available to Tremor clients, but the video ad network is thinking about making it available for use with other ad networks and platforms.