Most Still Prefer Live TV To VOD Or Catch-up
In excess of 3,000 people were polled by Digital Spy, a large UK entertainment site, in a bid to discover British people’s TV viewing habits. The report found that in spite of on-demand and catch-up options, 75% of TV viewers prefer to watch content live. More than a fifth polled (20.5% now watch live TV on their iPads - while 26.5% access live programmes on iPhones and 8.9% on Android-powered devices. Sky still steals the top spot as the preferred platform for catching up with programmes, with 57.5% of audiences preferring to use the pay-TV platform.