Report: Online Shopping Via TV Next Hot Thing
Retail research agency Conlumino says “smart TV” purchasing is on the rise. Up to 25% of UK consumers will make online purchases from interactive TVs before the end of 2014. The research was conducted for eBay, and stated that because eCommerce is becoming the “norm” now, once everyone hops on board, buying habits will shift and consumers will make small changes in the way they access online purchases. EBay spokesperson Angus McCarey expects that Interactive TV shopping will serve as a refreshing addition to eCommerce and mobile commerce, and will provide continuity, so that consumers will embrace the format.