How ITV News Re-imagined Its Website

When ITV News launched a new website two months ago the site started presenting news in a way that was radically different from before. Made by Many, the company which re-invented the site, wanted to "make a news service that answered the question: 'What would news be like if we had networked digital media (and digital cameras and phones and laptops) but there had never been newspapers or broadcast TV news programmes?'". They came up with a "digital native" news format that includes tweets and other social media content from the broadcaster's correspondents, experts and eye witnesses.

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