Kirby Winfield's Tech BS List For Online Advertising
Kirby Winfield, Thursday, May 24, 2012 3:30 PM
Kirby Winfield gives us a "total BS" list of the top seven things people in technology have been saying for the past five years. It begins with "brand dollars will come online if we just do ____ " and ends with "ad networks are dead." He explains why brand dollars will really "come online," why the industry doesn't need a GRP for digital, how ad bidding isn't like buying stocks, and more.
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