Despite a few distractions, Facebook this week said developers would now be able to track all of the activity going on within the social net with far more granularity. Apps that publish Open Graph stories, for example, will now be able to track the unique numbers of publishes, views, and clicks said app attracts. “This type of analytics will help companies hone in on exactly what’s working for them, and exactly what’s going on when they see spikes in usage,” The Next Web writes.
What’s more, developers will now see how many unique users have seen and accepted their Facebook authorization dialog. This type of information should help developers answer a range of questions like, say, why their app isn’t converting to actual new users. According to TNW: “Open Graph stories show even more promise for developers than the Like ever did, letting people share and interact with actions being taken outside of the social network.”
More to the point: “For those of you wondering how Facebook will ever monetize its 900M userbase, this is an early glimpse into how it’s preparing to do just that.”