Pop-ups Back After Cookie Rules Take Hold

Financial Times , Monday, May 28, 2012 8:39 AM
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This weekend saw the long-heralded implementation of new regulations in the UK around “cookies”, digital morsels of data that can track surfing behaviour across the web, and an accompanying last-minute rush from several popular websites to comply, with many using small pop-up messages on their homepages. Surveys of both consumers and companies show that most remain confused about the 2009 European e-privacy directive, which requires website owners to obtain the consent of their visitors to the use of cookies.

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