Benefits Of Paid-Search Labeling
Rimm-Kaufman Group, Tuesday, May 29, 2012 2:19 PM
Search marketers last month gained a new way to organize AdWords keywords -- ad copy, ad groups and campaigns with Google Labels -- that offers insight into more sophisticated reporting, bidding and automation, according to Joy Barberio. Labeling became a strategic tactic at Rimm-Kaufman in 2003. Barberio serves up a variety of options and benefits on "neat" ways to label.
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