Changes Boost Search For Google
Besides driving a few marketers to the brink, what has Google achieved with its recent search changes? According to the tech giant, it is experiencing a noticeable increase in related activity. Indeed, people are “doing more searches as a result” of the revamp, a Google spokesman tells The Wall Street Journal’s Digits blog, citing internal data.
In place of relevant search ads or content boxes with Google+ info, Google recently began showing searchers Web searches big boxes of information and photos related to their queries. “Early indications are that people are interacting with it more, learning about more things…and doing more [search] queries,” Amit Singhal, a top Google search executive, tells Digits. “It’s stoking people’s curiosity.”
Among other sources, the new feature draws from data-rich sites like Wikipedia, along with music and movie catalogs that Google has previously licensed. “Perhaps more importantly, Singhal said that an increase in searches means there also will be an increase in visits to non-Google sites whose links appear in search results and in the new boxes of information that are appearing as part of the change.”
Recent Around the Net In Online Marketing Articles
-
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ... -
Yahoo Redoes Flickr May 21, 12:15 p.m.
On the heels of its agreement to buy Tumblr, Yahoo on Tuesday relaunched photo service Flickr. ... -
Apple Losing Luster Among Mobile Users May 21, 12:15 p.m.
Adding to suspicions that Apple is losing its luster, new data shows that customers are not ... -
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ...
Be the first to comment on "Changes Boost Search For Google"
Leave a Comment