Sharethrough Launches Branded Video Portal
Last week, video ad distribution company Sharethrough launched a new portal for branded videos. Called Sharethrough.tv, the new site aims to be the largest such destination on the Web.
Sharethrough.tv allows anyone to else search for specific ads, brands or ad producers -- as well as the ads that are most popular or most talked about that have been produced over the last several years -- in a variety of categories.
“In the past, the ads sucked because they interrupted you,” Sharethrough CEO Dan Greenberg tells TechCrunch. Now, “brands are thinking of themselves as content producers and are actually producing good content.”
Sharethrough.tv launched with about 1,500 videos from Sharethrough and launch partners 72andSunny, EVB, Mekanism, Pereira & O’Dell and Seedwell, but any brand or agency is free to upload their own videos.