'More!' Re-launch Reflects Social Media 'Obsession'
With owner Bauer media, it has conducted a year-long study in what readers actually want from a weekly magazine, finding that the power of social media has had a considerable impact. The ‘new’ magazine understands this growing pressure felt by young women, who are branding themselves through their use of social media, and has embraced the challenge of tackling the issues they face. In place of the models who once graced the fashion pages, the teams at more! and Bauer decided to use “real” people from the street and online blogs for the re-launched publication.