Around the Net
BT Launches Xbox Campaign In U.K.
- Microsoft Advertising Blog, Monday, June 11, 2012 12:29 PM
Xbox LIVE and media agency Maxus helped BT Infinity launch the Flat 6 campaign, an interactive experience featuring characters Anna, Joe and Simon. In a "branded destination experience" (BDE), the bedrooms in the campaign showcase core benefits of BT Infinity -- gaming, music and movies -- offering Kinect-enabled hotspots containing product information, competitions and interactive content. The Xbox will offer access to Internet Explorer, which means that brands will have easy access to integrate search campaigns with those running on the entertainment console.
