How To Broad Match It Up
PPC Hero, Monday, June 11, 2012 12:25 PM
AdWords offers a variety of tools to help increase and restrict traffic flow to Web sites. For advertisers who don't have unlimited or limiting budgets, Dave Rosborough suggests an AdWords tactic offing a hybrid keyword match type known as modified broad. He guides us through how to use this match type, explains the drawbacks and benefits, and provides a table demonstrating how modified broad matches work in relation to broad and phrase match types.
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