Return-Path-Data Lexicon: OCAP and Tru2way

by Jane Clarke, Jun 14, 2012, 1:51 PM

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CIMM is taking a proactive role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with return path data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis of this column, which offers a common language for RPD nomenclature that can expedite the rollout of the data for its many industry applications.

Connectivity is fast becoming a standard expectation of television viewers through their use of such offerings as VOD and in connected TV. This week’s column addresses the rollout of a standard operating system and platform for connectivity by CableLabs – OCAP, which led to Tru2way.

OCAP abbr Open Cable Application Platform

See also: Tru2Way

CIMM DEFINITION: A standards-based software technology platform that enables two-way interactive services on the television and other devices within a cable system. This platform enables consumer electronics, programming, and cable companies to deliver interactive services, programming, and advertising on retail and cable devices. (Source: CableLabs)

2:  An operating system layer designed for consumer electronics (like a set-top box) that connect to a cable television system where the cable company can control what programs run on the viewers device. (Source: Wikipedia)

3: The old name for tru2way. (Source: FourthWall Media)

Tru2way

See also: IPTV, Open Cable Application Platform

CIMM DEFINITION : The branded name for the OpenCable™ Application Platform (OCAP™) including Host, CableCard™, OCAP™, and other components. It is a standards-based technology platform that enables two-way interactive services on the television and other devices within a cable system.  This platform enables consumer electronics, programming, and cable companies to deliver interactive services, programming, and advertising on retail and cable devices. (Source: CableLabs)

2: A set-top box that can hyperlink with the Web and provide two way communication.

3: Tru2way is a brand name for interactive digital cable services delivered over the cable video network, for example interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “<tru2way>” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way includes a middleware technology that may be built into televisions, Set-Top Box es, digital video recorders and other devices. Because the middleware is based on Java technology, it enables cable companies and other interactive application developers to “write” applications once and see them run successfully on any device that supports the tru2way architecture. (Source: Wikipedia)

4: The interactive TV standard for use cable systems. It replaces the term "OpenCable Platform" and is CableLabs' brand for the OCAP middleware standard.  (Source: Unisoft)

NOTE - Tru2way is the new name for OCAP. (Source: FourthWall Media)

Please refer to the CIMM Lexicon online at http://www.cimm-us.org/lexicon.htm for additional information on these and other terms.

 

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