Report: More Than 10 Billion Video Ads Delivered In May
The number of video ads served surged from nearly 9.5 billion in April to just over 10 billion in May, according to the latest online video rankings from comScore. That’s a month-over-month increase of around 6 percent and a record total, which is great news for the online video industry.
Once again, the streaming TV/video service Hulu led the way, with more than 1.66 billion video ads served, followed by Google/YouTube with 1.385 billion ads served. Video ad network BrightRoll rounded out the top three with 1.130 billion ads delivered.
In summary, just over 180.5 million Americans watched online video in May -- slightly less than the nearly 180.8 million Americans who watched online video in April, representing a drop of about 0.2%. Americans watched 36.56 million total videos in May, also down slightly from the 36.85 billion videos consumed in April.