TV Forecast Pours Cold Water On 'Summer Of Love'

Media buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200 million. ZenithOptimedia, part of Maurice Lévy's Publicis Groupe, is forecasting year-on-year growth of just 0.5% in the UK television advertising market this year to £3.3 billion. The media buying network's revised forecast follows widespread concern that advertiser sentiment has failed to follow predictions of a "summer of love" for commercial broadcasters and other media owners from events such as the London Olympics.

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