Don't View Social As The 'Magical Ranking Power'

Social signals continue to play a more important role in search engine rankings, but David Harry suggests embracing the concept because it makes sense to marketing business strategy, "not because it has magical ranking powers." In a detailed post about signals and ranking factors, Harry points to an interesting research paper on Google+ published by Google. The paper analyzes the importance of selectively sharing content with specific "circles" of people.

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