Bing-Yahoo Alliance Nails Higher Conversion Rates

Microsoft adCenter Blog, Wednesday, June 20, 2012 11:47 AM
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Bing and Yahoo make up about 30% of advertising spend by companies supported by Trada's marketplace, which crowdsources search engine campaigns to its network of experts. The companies have released a white paper identifying why the Bing-Yahoo alliance generates higher conversion rates and return on investments on many client campaigns as compared to Google. 


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