U.S. TV Shows Find Online Success Abroad

GigaOm, Wednesday, June 20, 2012 12:23 PM
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Shows like House, Grey’s Anatomy or Mad Men have been a hit around the world. But for every House, there’s a Sons of Anarchy: An edgy cable show that doesn’t always translate well for the average European, which means it can be challenging to get enough people to tune in. Unless you take them online. That’s the lesson to be learned from a new strategy used by Germany’s ProSiebenSat.1. The country’s biggest not publicly funded TV company recently started to use its YouTube cloneMyVideo to exclusively stream some U.S. TV shows, and instantly hit a nerve with viewers: Its online-only showing of Sons of Anarchy clocked some 4.5 million views, according to the Frankfurter Allgemeine Zeitung’s TV blog.

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