Loyola's Search Cost Per Lead Tale

Nicole O'Connell needed to reduce the cost per lead for search campaigns at Loyola University. While the model might not work for all companies or organizations, the case study explains how she accomplished the task with help from a team at WSI Digital Marketing who restructured all search marketing campaigns, using Kenshoo Editor and Keyword Tool, adding thousands of new keywords before implementing Kenshoo's cost-per-action (CPA)-based bid policies.

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