IAB Co-Chairs Ad Tech Council: Google's Jonathan Bellack, Rubicon's Jay Sears

The Interactive Advertising Bureau said Thursday that Google Product Manager Jonathan Bellack and Rubicon Project SVP Jay Sears will co-chair the Advertising Technology Council. The new group created in February aims to help those who support the online ad industry understand how advertising technologies can work together. The co-chairs will lead a group to develop technical standards and operating best practices that combine the fragmented advertising technology business.

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