UK Agencies Get Wake-up Call In Cannes

The Guardian , Thursday, June 21, 2012 12:27 PM
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The UK failed to pick up any major awards in the digital or radio categories at this year's Cannes Lions, the Cannes International Festival of Creativity, prompting one juror to call it a "wake up call" for British agencies. In their worst performance since 2007 in the digital category, known as the Cyber Lions, UK agencies failed to win a single gold. The UK has one of the highest proportionate spends of ad money on the internet, close to £5 billion last year, accounting for 28% of total advertising spend on all media, according to the Internet Advertising Association. The poor digital performance follows a surprise 10% drop in the number of entries from UK agencies across the combined cyber and the new mobile category, which was introduced this year.

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