Men Side With Reddit; Women Prefer Pinterest
Social media marketers may have been aware of some form of preference, but a solid set of results have now been brought to the fore,dailymail.co.uk reports. Researchers from Google have indicated that men are siding with Reddit, while women are contributing to 72% of Pinterest’s audience. The former certainly isn’t surprising, as social news site Reddit admits freely to targeting men with their approach. The majority of content on the site is classed as ‘funny’, while politics and science articles are also popular.