Valassis Buys Brand.net
Valassis says it is acquiring Brand.net, a Silicon Valley-based display, video and mobile advertising network and technology platform, in an effort to expand its digital business.
The Livonia, Mich.-based company, which owns RedPlum, serves 15,000 advertisers, already has such digital products as redplum.com and save.com. It says the purchase will increase its ad-serving and targeting technology. Terms were not disclosed.