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Valassis Buys Brand.net

Jun 26, 2012, 3:00 PM
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Valassis says it is acquiring Brand.net, a Silicon Valley-based display, video and mobile advertising network and technology platform, in an effort to expand its digital business.

The Livonia, Mich.-based company, which owns RedPlum, serves 15,000 advertisers, already has such digital products as redplum.com and save.com. It says the purchase will increase its ad-serving and targeting technology. Terms were not disclosed.

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