News Brief

Valassis Buys

Valassis says it is acquiring, a Silicon Valley-based display, video and mobile advertising network and technology platform, in an effort to expand its digital business.

The Livonia, Mich.-based company, which owns RedPlum, serves 15,000 advertisers, already has such digital products as and It says the purchase will increase its ad-serving and targeting technology. Terms were not disclosed.

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.