For businesses attempting to break into a new market outside the United States, search engine optimization (SEO) can become invaluable. Keywords play a major role, but some don't translate well from English into languages such as French or Chinese, for example. A local Web site and the correct keywords can boost rankings in query results. Christian Arno suggests using a country code Top Level Domain, such as .fr for France or .de for Germany, to help improve results in local searches. He also offers up other advice for inbound marketing in languages other than English.