Mail Online's Picton Cites 'Old-fashioned Journalism"
Deputy publisher Pete Picton says that’s the reason the Mail Online has become the best-read newspaper website in the world. Picton was speaking to The Drum after the Mail Online picked up the Chairman's Award at the Online Media Awards. It was rewarded after a year of staggering growth in which it overtook the New York Times to become the top newspaper website. "It’s not about some fancy algorithm behind it. It’s not about aggregation. It’s about having that unique content.