SEM consulting firms have begun to certify employees at other companies who want to integrate their tools. Most recently, Kenshoo launched a certification program with the Online Marketing Institute. Chacka Marketing gained certification from Kenshoo Enterprise, a software-as-a-service offering that allows agencies to create, manage, and optimize search engine marketing campaigns. The program includes more than 20 instructional videos and exams that test each individual's knowledge of the company's platform. Chacka founder Janel Laravie said it gives company marketers a higher level of confidence that they know their stuff.