How To Identify Duplicate Copy Through URLs

Before guiding marketers through ways to identify canonical URLs for large, data-driven sites, Pete Meyers outlines the biggest misunderstanding people have about pages on their Web sites. He tells us most often think of a page as a "physical file containing code," but to a Web crawler a page looks like a unique URL. He tells us one file could generate thousands of unique URLs, and each one is potentially a page in the eyes of an engine. Meyers describes how to track URLs, identify product pages, and know the engines crawl path across company sites.

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Tags: search, seo
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