AOL Intros Cross-Platform Ad Strategy

AOL has extended its Pictela platform across multiple screens to allow brands build cross-platform campaigns in real-time, according to Matt Kapko. The portal now allows advertisers to incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed, he writes. AOL's multiscreen format follows moves by Google, Yahoo, and Bing to serve content and ads on any device. 

Read the whole story at ClickZ » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.