AOL Intros Cross-Platform Ad Strategy

AOL has extended its Pictela platform across multiple screens to allow brands build cross-platform campaigns in real-time, according to Matt Kapko. The portal now allows advertisers to incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed, he writes. AOL's multiscreen format follows moves by Google, Yahoo, and Bing to serve content and ads on any device. 

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