Online Retail Sites Draw European Women

Across Europe, 191.5 million females went online during May 2012, representing 48.4% of the total internet audience and 46.9% of time spent online, according to figures from comScore. Tumblr.com had the highest usage among women, who accounted for 69% of time spent on the social network. German retail site Otto Gruppe (68.8%) and Groupon (61.7%) rounded-out the top three websites for women during the month. The total amount of time spent on Mail.ru websites was particularly high, with women spending 16,686 minutes. Spil Games sites ranked second with a total 768 minutes spent online.

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