Why aQuantive Was So Wrong For Microsoft
Last week, Microsoft revealed that is was taking a $6.2 billion non-cash charge to account for its $6.3 billion acquisition of aQuantive in 2007. (In other words, the deal was a complete wash.) In
a little postgame analysis, Reuters attempts to explain how the software giant could have had such misguided expectations, and why the banner ad business is such a tough racket. What’s the main
culprit, according to Reuters? Facebook.