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Visualizing The Bullet Points
- SEOmoz, Monday, July 16, 2012 12:25 PM
Rand Fishkin gives marketers eight rules -- tips and tricks -- to make slide presentations. Show, don't tell, he says as he takes us through the rules. Take the process and turn the points into a visual or graphic and don't use bulletted points. He suggests creating a narrative with each bullet point by taking the topic and turning it into a visual. Research the audience and understand what they already know. At least one-fifth of information should be new to the group.
