Monetizing The Web As Devices Proliferate
TechCrunch, Monday, July 16, 2012 12:35 PM
Marketers know tech users live a fragmented lifestyle, but Murthy Nukala illustrates how he uses his iPad-plus-keyboard in meetings, laptop-plus-docking station at the desk, and iPhone on the go. It demonstrates how online behavior, once centered on one device, has become more fragmented across three or more. With all this fragmentation, Nukala describes how companies will monetize the Web in 2020.
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