How To Automate Paid-Search Campaigns

PPC Hero, Tuesday, July 17, 2012 12:24 PM
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Automation tools can make a job easier, but marketers need to learn how to streamline processes to work more efficiently. Kayla Kurtz suggests making a to-do list, preparing an Excel spreadsheet to create internal and client reports, and populate a list of keywords. She also tells us how to make an email calendar work to send reminders for deadlines and recurring tasks or meetings.

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